Leaflets
With all the hype about online marketing and advertising, a physically printed leaflets or catalog can still play a crucial role in the whole buying process. The key is to make your leaflet part of an overall offline-to-online experience, like for example, designing an effective call to action message on your leaflet that will make the reader want to go online to check out your website, etc. People hang onto paper leaflet longer when it is well composed and designed. It is easier to browse and find information on a brief and concise printout than navigating through a collection of webpages.
A physical leaflet is also a essential in Trade Shows, Workshops and Seminars, as it serves as a 'sales conversational" tools during that face-to-face meeting and helps you to engage the prospect instead of "sending them away to go and look at your website".